WE’RE NOT FOR EVERYONE
Okay, so if we’re so good, why aren’t we the biggest-selling bur company in the world? Well, for one thing, most dentists have never heard of us. We’re a small, privately-owned company, and we’ve invested our money in developing breakthrough designs and state-of-the-art machinery, not in advertising.
Second, the fact is that not every dentist can appreciate our superior performance. To some practitioners, “A bur is a bur.” Just as some people are indifferent between a jug wine and a fine French varietal, or between a machine-made Mexican cigar and a hand-rolled Cuban, some dentists just don’t care that much about having a bur that can cut faster and more precisely, that resists breakage, and that provides maximum safety for patients and staff.
Tri Hawk burs aren’t for these dentists.
Tri Hawk burs are for the bur connoisseur.
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